Julia Heyer on How Boutique Hotel F+B Can Prepare Now for a Post-COVID World.  

While real recovery may be a few months off, in conversations with clients and industry friends, we hear a dedication to weathering the storm and emerging stronger from it. Companies that have the foresight and can afford it have determined the successful way forward demands commitment, not dithering; planning, not scrambling. Many independents seem driven in the same direction by sheer force of will.