Sunken Hundred
Before opening successfully in 2016 on Brooklyn’s Smith Street, Welsh brothers Illtyd and Dominic Barrett had been on a long search for a suitable location for their Welsh-inspired neighborhood bar with excellent food. HPI worked with them on location assessments for approximately two years—once being called “dream-killers” for another thumbs down on a location we deemed financially unviable for their project.
Once the right location was found, our team provided opening support through road-mapping and schedule advisory, project guidance, concept positioning and marketing.
Sunken Hundred has been trending on the local Hot Lists for months, attracting celebrities, local Welsh expats and the neighborhood market alike.
Services Used
- New concept development + strategic positioning
- Market studies + competitive analysis
- Start-up strategy + pre-opening planning
- Project management + process guidance
