Talia Berman on how to look at your market and competitive landscape now 

As restrictions lift and new guidelines for doing business are imposed around the country, we are all facing a “reopening” that in many ways can be more challenging than an original opening.

Before navigating the rules and evaluating the limitations of your (old/new) business, it is important to revisit the nature of the market that you knew pre-Covid. Particularly when making decisions around when to open, what to open (concept or programming pivots), and how to phase the opening, take the time to assess your new market.