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Sunken Hundred

Before opening successfully in 2016 on Brooklyn’s Smith Street, Welsh brothers Illtyd and Dominic Barrett had been on a long search for a suitable location for their Welsh-inspired neighborhood bar with excellent food. HPI worked with them on location assessments for approximately two years—once being called “dream-killers” for another thumbs down on a location we deemed financially unviable for their project.

Once the right location was found, our team provided opening support through road-mapping and schedule advisory, project guidance, concept positioning and marketing.

Sunken Hundred has been trending on the local Hot Lists for months, attracting celebrities, local Welsh expats and the neighborhood market alike.

Services Used

  • New concept development + strategic positioning
  • Market studies + competitive analysis
  • Start-up strategy + pre-opening planning
  • Project management + process guidance

We would love to hear from you – see what you want to achieve and how we may be able to help you with it.

LOCATE US

111 John Street, Suite 2510
New York, NY 10038

Phone: 212.845.9553
Fax: 212.845.9927

PROJECTS

© 2019 Heyer Performance, Inc.
Trademarks and brands are the property of their respective owners.

© 2019 Heyer Performance, Inc.
Trademarks and brands are the property of their respective owners.