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Great Northern Food Hall

HPI was engaged to help Danish Food entrepreneur Claus Meyer successfully launch his Nordic cuisine in New York City with a complex that included The Great Northern Food Hall in Grand Central’s historic Vanderbilt Hall, on the street level, just off the Terminal’s Grand Hall.

HPI was asked to devise a market-resonant and engaging concept that delivers a viable business model, AND encompasses the desires of both the creative and financial partners of the venture. Additionally, HPI managed the design development process within a landmarked, highly challenging space of New York’s Grand Central Terminal – including all coordination with the MTA as governing entity.
HPI delivered the project into construction with the schedule and budget intact with full approvals from the MTA, landmarks and all other relevant parties.

SERVICES USED

  • Due diligence + feasibility studies
  • Master planning + space programming
  • Brand differentiation + articulation
  • Market studies + competitive analysis
  • Design + experience guidance
  • Operational functionality + facility design advisory
  • Start-up strategy + pre-opening planning
  • Business modeling + plan reviews
  • Financial projections + budget pro forma
  • Investment scenarios + deal structures
  • Lease + Deal negotiations

We would love to hear from you – see what you want to achieve and how we may be able to help you with it.

LOCATE US

111 John Street, Suite 2510
New York, NY 10038

Phone: 212.845.9553
Fax: 212.845.9927

PROJECTS

© 2017 Heyer Performance, Inc.
Trademarks and brands are the property of their respective owners.

© 2017 Heyer Performance, Inc.
Trademarks and brands are the property of their respective owners.