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What We Offer

We are your restaurant development experts. Whether you’re developing a new venture or improving an existing operation, we understand these challenges inside and out, helping to balance vision, guest experience, and operational functionality with financial feasibility.

You can trust us to challenge assumptions and ask difficult questions. Our objective eye and honest input help you make critical decisions that put and keep your project on track. Together, we will achieve a well-calibrated business that works for all: guests, team, owners and investors.


We specialize in results-oriented strategies based on relevant market information, data analytics and expert insight.


Once the strategy is in place, we have the experience and skills to execute your vision and bring your project plan to life.


Because all aspects of your business are interconnected during development, we offer a fully integrated, customizable approach to project guidance.

Development Services

Getting a restaurant off the ground—and running it properly post-launch—requires vision, grit, and experience. Equal parts dreamers and doers, we deliver strategies and support from concept to completion – and beyond. Come to us for creative ideas, operational improvements, feasibility studies and everything in between.

New concept development + strategic positioning
Brand differentiation + articulation
Market studies + competitive analysis
Experience path development + mapping
Design + experience guidance

Master planning + space programming
Operational functionality + facility design advisory
Plan reviews + financial assessments
Start-up strategy + pre-opening planning
Project management + process guidance

Due diligence + feasibility studies
Business modeling + plan reviews
Financial projections + budget pro forma
Investment scenarios + deal structures

Case Studies

When it comes to food and beverage development, we’ve seen it all. From creating new restaurant concepts to overcoming challenges at existing establishments, our case studies will give you insight into the solutions and successes we’ve delivered for our clients

Brooklyn Brewery

Beer garden, Restaurant, Bar + Event Space
New York, NY

Lodgic Everyday Community

Hospitality Venture
Champaign, IL


Matcha + Coffee Shop
New York, NY

Block 37 – Latinicity

Food Hall + Market
Chicago, IL

Agricola Restaurant

Restaurant + Bar
Princeton, NJ

Battery Maritime Building

Multi-concept landmark real estate development
New York, NY

Great Northern Food Hall & Agern Restaurant

Food Hall & Restaurant
New York, NY

We would love to hear from you – see what you want to achieve and how we may be able to help you with it.


111 John Street, Suite 2510
New York, NY 10038

Phone: 212.845.9553
Fax: 212.845.9927


© 2017 Heyer Performance, Inc.
Trademarks and brands are the property of their respective owners.

© 2017 Heyer Performance, Inc.
Trademarks and brands are the property of their respective owners.