HPI was engaged as part of the concept and development team from day one. Our initial market study helped assess the feasibility of different opportunities and informed the overall concept positioning. From there, we created an integrated, customized project road map for Agricola that would guide them from idea to opening. HPI was actively involved in concept development, operationalizing the Agricola brand promise, aligning the concept with the budget, and forecasting financial projections.
Ultimately HPI connected a market-relevant concept idea for Agricola with operational systems and facilities to support a thoughtful guest experience within a financially viable framework.