Solution

Employing HPI’s unique, five-point analysis we completed a feasibility study for the space located in a vertical mall in Chicago’s Loop. While the deal as originally proposed did not pass muster, HPI developed and delivered a range of scenarios that would render the opportunity rewarding.
Our approach included a local market study, evaluation of the space and the facility in conjunction with consumer studies, and an assessment of the competitive landscape. The results were tested against financial projections for the proposed concepts in different scenarios. Once the optimal concept mix—given the facility restrictions and investment challenges—was identified, HPI provided counsel on the most beneficial deal structure. The team also delivered guest and staff-flow study, financial projections and preliminary capital budgeting.
We returned to the project during the lease negotiations, providing a lease review from the financial and operational perspective and specific recommendations to support the client.